Elevating Getty Images in an AI-Centered World

557

Pieces of coverage mentioning AI and Getty Images in 2024

5+

Placements in tier 1 media

2

High-value stage opportunities

Challenge

Trained exclusively on Getty Images’ creative library, Generative AI by Getty Images and iStock transforms text prompts into unique, commercially safe images that can bring the imagination to life. In a world where AI slop and copyright infringement are just a few of the challenges with AI-generated content, Getty Images needed to not only take a stance but also educate audiences on the benefits and potential pitfalls of AI-generated images.

Solution

SourceCode developed a multi-pronged approach to jump on national breaking news while simultaneously focusing on education and thought leadership targeting the core audience for Getty Images: creators and brands. Through a combination of bylined articles, commentary and speaking opportunities, Getty Images continues to show up as the authority on commercially safe AI imagery.

Results

In 2024, SourceCode secured 557 pieces of coverage mentioning AI and Getty images, accounting for 68% of total coverage. Getty Images garnered key pieces in tier 1 media outlets including TechCrunch, The Verge, NYTimes, Venturebeat, AiAuthority and more. They also received 2 high value stage opportunities at SXSW and Ai4 in 2025.