Creating a steady drumbeat of news for Wisdom

10

Pieces of Coverage

4+

Placements in target publications

30%+

Higher SoV than competitors

Challenge

Create a steady drumbeat of news in key lifestyle publications to keep Wisdom top of mind for customers throughout the year

Solution

To supplement media coverage around news-related announcements, SourceCode identified relevant seasonal moments and holidays that presented an opportunity to highlight Wisdom’s products, customer stories, and pet expertise. SourceCode crafted tailored and creative pitch angles around these moments, including National Puppy Day, National Pet Month, DNA Day. We also recommended Wisdom tie their promotional calendar to these holidays to increase newsworthiness and offered reporters with dogs the opportunity to try Wisdom for themselves to ensure the product was top of mind for any pet-related coverage.

Results

10 pieces of coverage secured over 8 months

Created a presence for Wisdom in key consumer publications such as E! Online, USA Today, and Mashable

Higher SOV than main competitors, Embark and Basepaws (Wisdom: 60.63%, Embark 22.34%, Basepaws: 20.21%)