Full Results for Thought Leadership
SourceCode Communications opens in Germany. Here’s what that means for our clients.
Germany is Europe's largest B2B technology market and one of the most important destinations for international expansion. SourceCode Communications has…
Female Managers are Becoming Unpaid Therapists. It’s Time for a Better Approach to Workplace Wellbeing
Women are increasingly carrying the emotional burden of workplace wellbeing. Unless organisations distribute this responsibility more equally, businesses risk burnout,…
Thanks to AI, PR client service is entering a golden age
AI is transforming PR by automating routine tasks, allowing agencies to spend more time on strategy, client relationships and creative…
Why PR Leaders Must Invest in Rising Talent
PR leaders build stronger agencies by giving emerging talent meaningful opportunities early in their careers. Empowering junior communications professionals with…
250 Years of Corporate America: What European Business Can Learn
Key Takeaways US capital markets reward growth over profitability. European investors remain comparatively risk-averse. This investment culture shapes where technology…
Building brand narrative: the secret to successful fintech IPOs
The “fintech winter” of 2023/4, when investment dried up and the valuations of fintech businesses fell through the floor, is…
With the shut down of Anthropic’s new models, the AI arms race just got serious
Key Takeaways The Anthropic shutdown highlights growing geopolitical competition in AI. US businesses may accelerate adoption of multi-model AI strategies.…
Zero-Click News and AI Search: What it Means for Brands and Media
AI search is changing how brands earn visibility. For PR teams, success increasingly depends on authoritative media coverage, strong journalist…
Why PR Planning Should Focus on Business Outcomes, Not Outputs
Effective PR planning connects communications activity directly to business outcomes. Instead of focusing on outputs like press releases or coverage…
How European Data Sovereignty Is Reshaping the Tech Market for US Firms
European data sovereignty is reshaping how governments and enterprises across the EU and UK buy technology. As concerns around national…