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The global technology communications agency where brands grow.

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06.26.2025 - Giles Peddy

Thought Leadership: The Growth Advantage Most B2B Brands Are Missing: Preference Marketing...

In today’s B2B world, brands that win are the ones that shape buyer preference before the sales journey even begins. According to a new report by Forrester, 41% of B2B buyers have a single vendor in mind when they initiate their buying process, and a staggering 92% already have a shortlist. This isn’t just a […]