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The global technology communications agency where brands grow.

We’re on a mission to grow the brands, communities, and people who are changing the world for the better. Infusing real human understanding with tech-forward approaches, we evolve communications programs to help our clients make an impact where it matters.

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06.08.2026 - Giles Peddy

Thought Leadership: Why PR Planning Should Focus on Business Outcomes, Not Outputs ...

Effective PR planning connects communications activity directly to business outcomes. Instead of focusing on outputs like press releases or coverage volume, modern PR strategies should use frameworks like Theory of Change to align messaging, audience behavior, and measurable growth objectives. If you can’t see the target, firing an arrow isn’t only a waste of time, […]