MacLaverty will help accelerate the agency’s international growth and scale its operating model.
SourceCode Communications, a leading independent technology communications agency, has appointed one of the most respected leaders in the industry, Alex MacLaverty, as Global Strategy Officer. MacLaverty joins from social media agency Coolr, where she spent the past year and a half as Chief Operating Officer. In this new role for SourceCode, she will lead its global growth strategy, ensuring it continues to scale effectively as the agency unlocks opportunity across additional geographies, services and through its unique proprietary tech stack.
MacLaverty has spent her career building high-growth agencies into businesses at scale. She spent 15 years at Hotwire, growing its business across Europe and Australia as Chief Operating Officer, before leading international tech specialist Clarity through multiple acquisitions. As a consultant, she has advised the boards of international agencies across the creative industries, and has won numerous campaign and agency awards.
“I’ve had the good fortune to work with Becky and Greg, and several of their team, many times in my career. They’re the smartest operators in this industry by a mile,” said MacLaverty. “SourceCode is at a pivotal point in its global growth. Rather than watching with jealousy from afar, now felt like the right time to come aboard and help deliver on that mission.”
The appointment continues a year of immense growth for SourceCode. The agency is expected to add more than 30% in topline revenue in 2026, pushing revenue from approximately $10m USD in 2025 to north of $13m USD this calendar year. Additionally, in March the agency was named Outstanding Technology Agency by PRWeek. In July, the agency opened its first continental European office in Munich.
SourceCode has also brought in senior talent to lead that growth, including Florian Hohenauer as Managing Director, Germany, and Troy Kelley as EVP, Consumer Technology and Integrated Marketing.
“Alex knows how to turn fast growth into a business built to last, and we’ve wanted to work with her again for a long time,” said Greg Mondshein, co-founder and managing partner of SourceCode Communications. “We’ve grown quickly and now we’re on two continents. Alex’s job is to make sure the next ten years are even stronger than the past nine.”
MacLaverty sees the role as a response to how fast the industry is moving. “SourceCode has always been ahead in three areas: building its own technology stack, running genuinely integrated campaigns, and understanding the complex, ever-changing world of tech,” she said. “All three matter more now than ever. Agencies have to keep evolving, and this role keeps that future-facing vision at the heart of how SourceCode operates.”
Thanks to PRWeek for sharing the news.
Who is SourceCode Communications’ Global Strategy Officer?
Alex MacLaverty. She joined from social media agency Coolr, where she was Chief Operating Officer, and leads SourceCode’s global growth strategy.
What does the Global Strategy Officer role at SourceCode cover?
The role leads the agency’s global growth strategy. It makes sure SourceCode scales effectively as it expands into new geographies and services and builds out its proprietary tech stack.
What is Alex MacLaverty’s background?
She spent 15 years at Hotwire growing its business across Europe and Australia, then led international tech specialist Clarity through multiple acquisitions. She has also advised the boards of international agencies across the creative industries.
Where does SourceCode Communications have offices?
New York, London, San Francisco and Munich. Munich, the agency’s first continental European office, opened in July 2026.