Deploying ABM for TouchTunes

23%

Acceptance rate of connections from over 1000 invites

30%

Replies to communication

Challenge

TouchTunes is one of the leading digital jukebox brands in the US, and a growing business in the UK. TouchTunes wanted to penetrate the big 10 pub companies in the UK, but did not have any contacts or marketing resource. TouchTunes turned to SourceCode to build a pilot project to open the door to two of the big pub companies. 

Solution

We had to start at the beginning by building a target list of contacts on LinkedIn and email. After building a robust database, we then formulated an email and LinkedIn content plan to rhea out and engage these target individuals. The aim was to get interest in a meeting and demo from TouchTunes. We took control of two senior executives in the UK’s LinkedIn profile and initiated an ABM program across LinkedIn and email. 

Results

The major highlight is the 3rd largest pub company in the UK, Greene King, is now in active conversations about deploying TouchTunes in their estate as a pilot/trial

23% acceptance rate of connections from over 1,000 invites

30% replies to communication