Reinforcing DataBank’s Leadership in the Data Center Industry
30+
original pieces of coverage including tier 1 media outlets
12
additional articles
19
pieces of Australian and global coverage
Challenge
We were tasked with generating buzz around DataBank’s capital raise and demonstrating DataBank’s expertise and deep knowledge in enabling AI adoption.
Solution
Our team offered Bloomberg an exclusive to help drive interest from other news outlets. We reinforced DataBank’s leadership in the data center industry, showcasing them as the go-to provider for data center colocation by emphasizing the company’s industry-leading expansion and its ability to support AI, cloud, and hyperscalers.We highlighted DataBank’s expertise in AI infrastructure by leveraging their new data center capacity, and underscored their innovation in data center infrastructure, drawing attention to DataBank’s ongoing investments in cutting-edge technologies and their commitment to expanding their data center footprint. Additionally, we developed targeted angles across various verticals, crafting personalized pitches for sectors including real estate, AI/Cloud, financial markets, technology, and local coverage in Dallas.
Results
Our team successfully secured 30+ original pieces of coverage, 12 additional articles, and 19 pieces of Australian and global coverage and sustained media interest from outlets including Bloomberg, Axios, Fortune, and Reuters. We were able to position DataBank as a leader in the evolving data center landscape, laying the groundwork for future announcements and outreach, developing ongoing relationships with major financial and tech publications.
