Breaking Through the Noise: Jenius Bank’s Mind Money Connection Creative Campaign

18

Pieces of consumer coverage to date

137M

Impressions

83%

Increase in SOV QoQ

Challenge

Leverage a creative campaign, including earned and paid, to raise the visibility of a new digital bank in a crowded market with mainstream consumer/lifestyle press while also juggling many different aspects of the integrated comms campaign. 

Solution

Identified key themes that piqued interest from consumer/lifestyle audiences, tapping into social media trends, the election and actionable insights to insert Jenius Bank into mainstream outlets.

Results

This creative campaign resulted in 18 pieces of MMC consumer coverage to date (and counting) for over 137M impressions across key consumer verticals. The team also seamlessly managed survey deployment/analysis, report copy, vendors (ITT, design, influencer work), execution of 18 social posts, and influencer engagement/negotiation/contracting/content reviews. Overall, the campaign saw an increase in SOV by 83%, higher rates of backlink inclusion, and positive sentiment association.