Holiday Gift Guides with Wisdom Panel

Nearly 30

Pieces of coverage

Challenge

Secure coverage in US and UK publications and ensure Wisdom is top of mind for consumers during the Holiday season including Prime Day, Black Friday, and Cyber Monday.

Solution

SourceCode set out to identify relevant seasonal moments and holidays that presented an opportunity to highlight Wisdom’s products, customer stories, and pet expertise. We created customized holiday pitches highlighting “Bougie Pet Gifts” and “Affordable Pet Gifts” and recommended Wisdom tie sales promotions with key holidays to increase newsworthiness. To give reporters additional access, we offered those with dogs or cats the opportunity to try Wisdom for themselves to ensure the product was top of mind for any pet-related coverage.

Results

28 pieces of US and UK coverage secured over 3 months

Created a presence for Wisdom in key consumer publications such as Wirecutter, Business Insider, and WIRED