Announcing Nile’s series C funding
“The success of this announcement confirms viability and longevity of Nile in the market, making prospect conversations easier” CMO, Scott Gainey
57+
Pieces of Coverage
21
Top tier features
6,000
New page visits
Challenge
After emerging from stealth less than a year ago, Nile was interested in leveraging its funding announcement to raise awareness for its brand messaging, position in the NaaS market and uniqueness of its solution.
Solution
SourceCode conducted embargoed outreach two weeks prior to the launch to generate the maximum amount of coverage while also working with investor PR firms and other partners on behalf of Nile. SourceCode did not offer an exclusive. For those that requested one, our team drafted exclusive quotes from investors, customers and Nile executives so media opportunities weren’t lost.
Results
57+ pieces of coverage in top tier business and trade publications
21 features in outlets like TechCrunch, SVBJ and CRN
5 interviews including Reuters and TechTarget
An inbound keynote speaking opportunity with EDGE World Summit
CEO gained 3,000 LinkedIn followers
Increased to 10,000 page visits in August from 4,000
