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E-Commerce

The e-commerce landscape is incredibly complex, especially given the dynamic nature of consumer behaviors and trends. The ability to understand how consumers make purchasing decisions using first-party data and proprietary technology is a valuable differentiator as the industry becomes more noisy and the competition for dollars reaches an all-time high. Our team’s wealth of PR experience within the e-commerce industry –  from mobile commerce to social shopping – is driven by data and our passion for identifying trends shaping the market to elevate your solution above the competition.

The role that e-commerce plays in our everyday lives has created an environment where everyone is a consumer. We all understand how this industry has positively changed the way we browse and shop, not to mention the expectations around delivery and returns. Being the consumers allows us to translate the benefits of technology and other solutions into relatable storylines that the media – who are consumers themselves – can easily comprehend and in turn help our clients break through the noise.

Katie McGovern
Vice President, SourceCode

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