SourceCode Communications Named Agency of Record for ReflexAI

Today, SourceCode Communications announces its recent selection as the agency of record for ReflexAI, an AI-driven training and assessment company dedicated to enhancing communication and crisis response skills. Through this partnership, SourceCode will support ReflexAI in expanding into new verticals, strengthening its executive leadership presence, and increasing overall brand awareness.

ReflexAI has gained industry recognition for its innovative approach to leveraging artificial intelligence to improve training and response capabilities across industries, including mental health, emergency response, and customer service. ReflexAI’s ties to The Trevor Project enhanced crisis intervention training using AI-driven solutions. Through this collaboration, ReflexAI helped develop Simulant, an AI-powered training platform designed to equip crisis counselors with the skills needed to support LGBTQ+ youth in distress. This initiative aimed to improve training efficiency, scalability, and effectiveness, ensuring that more counselors could be prepared to handle high-stakes conversations with those in need. The Trevor Project is also an organization that SourceCode Communications has supported in the past which already makes this partnership feel natural. As the company sets its sights on new markets, SourceCode will play a pivotal role in refining ReflexAI’s narrative, amplifying thought leadership, and driving strategic media engagement.

“One thing that we were absolutely looking for was somebody that had experience in building new verticals or new segments,” ReflexAI’s director of product marketing Glenn Herzberg said. “It’s a space outside of behavioral health where there’s not really a lot of experience in AI-driven conversational teaching.”

“That was one thing that we really were looking for is somebody that will help us break into those markets, but also define what we are to the audiences,” he added. 

With a track record of supporting innovative technology companies, SourceCode will develop and execute a comprehensive communications strategy designed to drive visibility, credibility, and engagement for ReflexAI. The agency’s expertise in brand building, executive profiling, and media relations will ensure that ReflexAI stands out as a leader in its field.

“We are honored to be named ReflexAI’s agency of record during this significant phase of their expansion,” said Meghan Matheny, Vice President of Enterprise at SourceCode Communications. “Their cutting-edge AI solutions are transforming the way organizations approach training and preparedness, and we’re excited to help them tell that story to the world.”

With this recent account win, this is SourceCode’s Enterprise practice second consecutive win for 2025 after achieving an impressive 130% growth in 2024. This success also expands the agency’s portfolio of integrated scope accounts, reflecting SourceCode’s commitment to evolving beyond traditional media relations and establishing itself as a full-service communications agency.

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