8×8 Taps SourceCode to Drive CX Narrative and Brand Momentum

Leading tech PR agency tapped to support 8×8’s global CX narrative, with focus on brand differentiation and media impact across the US and Europe

New York and London – October 27, 2025 — SourceCode Communications, a leading technology-focused public relations agency with offices in New York and London, has been appointed as the public relations agency of record for 8×8, Inc. (NASDAQ: EGHT), a global leader in intelligent communications. Following a competitive pitch process, SourceCode emerged as the partner of choice to lead 8×8’s public relations in North America and Europe.  

“SourceCode understands how to tell stories that resonate with the people doing the work. They’ve quickly become a key partner as we spotlight customer outcomes and share what’s possible with the 8×8 Platform for CX for millions of users around the globe — from startups to global enterprises.” – Jason Wonacott, Director of Communications, 8×8

This new partnership comes as 8×8 sharpens its global positioning around the 8×8 Platform for CX — the industry’s most integrated system for customer and employee communications. With SourceCode, 8×8 will amplify its distinct point of view, elevate executive voices, and expand reach across target vertical business and technology media. The focus: making 8×8’s CX story impossible to ignore for leaders navigating complexity, fragmentation, and change.

“8×8 has a bold, customer-first point of view, and the platform to back it up. That’s exactly the kind of story we’re built to help tell,” said Tim Scarfe, SVP and West Coast Lead at SourceCode Communications. “Their latest campaign infusing humanity with AI – ‘The Power of You’ – is unlike anything seen in the industry before. It’s that focus on clarity, momentum, and customer experiences that gives us rich ground to work with. Together, we’re not just chasing coverage, we’re shaping conversations.”

“8×8 exists to help CX and IT leaders lead with clarity, and that starts with how we show up in the world,” said Jason Wonacott, Director of Communications at 8×8. “SourceCode understands how to tell stories that resonate with the people doing the work. They’ve quickly become a key partner as we spotlight customer outcomes and share what’s possible with the 8×8 Platform for CX for millions of users around the globe — from startups to global enterprises.”

The addition of 8×8 to SourceCode’s client roster marks another significant milestone in the rapid growth of the multi-national campaign work the agency oversees.. The 8×8 win further solidifies SourceCode’s position as a go-to agency for technology brands seeking a unified, strategic approach to communications across regions.

SourceCode just wrapped up Q3 ensuring the business is on track to have its best year to-date. Revenues are expected to reach $10m, growing more than 25% year over year. In the UK, the business is projected to reach $1.3million in revenues in just its second full year of operations. 

https://www.prweek.com/article/1937454/8×8-selects-sourcecode-communications-pr-aor

About 8×8

8×8, Inc. (NASDAQ: EGHT) is a global leader in intelligent communications, helping organizations connect, serve, and grow through one unified platform for voice, video, chat, and contact center. The 8×8 ® Platform for CX combines UCaaS, CCaaS, and CPaaS capabilities with built-in AI and analytics to transform every business conversation into insight and advantage. Trusted by enterprises worldwide, 8×8 delivers the clarity, control, and confidence that organizations need to operate at global scale. For additional information, visit www.8×8.com, or follow 8×8 on LinkedIn, X, and Facebook.

About SourceCode Communications

Since 2017, SourceCode Communications has transformed from an idea on the back of a napkin into the award-winning, global technology communications agency where the brands, communities, and people who are changing the world for the better come to grow. With offices in New York, London and San Francisco, SourceCode works with a vast range of trailblazing consumer and B2B brands – from ambitious scale-ups to established category leaders. Blending agile PR sensibilities, deep industry experience and innovative tools, our team is building communications products and programs that achieve real business results. For more information, please visit https://sourcecodecommunications.com/.

8×8, Inc., 8×8 and associated brand assets are trademarks of 8×8, Inc. All rights reserved.