Full Results for Newsletter
Source[De]Coded: ✏️ Rewrite Old-School Marketing Tactics
Prioritize brand building: Why brand affinity is a vital lead gen metric to track – Uncover the key lead gen metric for B2B success—brand affinity. Discover how fostering brand interest can elevate your demand generation strategy.
Source[De]Coded: 🔮 Embrace The Future of B2B Marketing
1. The consumerization of B2B marketing: Shift to targeting individuals in organizations, not just the organizations themselves. Online research, social media, and peer communities play a key role.
2. AI payoff for advertisers: Meta’s aggressive investment in AI solutions sees a 24% YoY increase in ad business in Q4. Efficiency gains with AI automation in campaign creation lead to positive results.
Source[De]Coded: 🏈 Lessons From Super Bowl LVIII Ads
“Super Bowl advertisers turn to QR codes for conversion – did it work? Dive into our insights on how brands used QR codes to engage viewers and drive action during the big game!”
Source[De]Coded: 🤖You should be using AI more… here’s how
Invest in AI: Take a note from Dentsu’s AWS partnership expansion
Source[De]Coded: Learning from the latest marketing news
LinkedIn’s New Sponsored Post: Generate Leads with Exclusive Content! A new ad option on LinkedIn allows brands to promote exclusive articles, driving lead generation through email unlocks. Stand out with high-quality editorial content and engage B2B audiences effectively.