Securing Media Interest in AI for SADA through Strategic Outreach and Google Cloud Partnership

Challenge

SourceCode was tasked with securing earned media interest around AI since the company closely works with Google Cloud and has various insights into the space, specifically generative AI

Solution

We continuously monitored and flagged AI news to identify new proactive and reactive media outreach angles to amplify SADA’s leadership bench of credible, qualified experts, offering them for commentary on a variety of timely AI topics ranging from regulations, sustainability and more. We also hosted weekly calls with SADA’s CTO to extract the latest insights and commentary on recent news around AI, demonstrating proactivity to the SADA team. Additionally, we utilized a Google Cloud AI partnership announcement to both secure media coverage and create an entry point to offer executive insights, further establishing brand credibility, momentum and name recognition, and leveraged executive interviews with top-tier and trade publications, such as Wall Street Journal and CRN, to create bigger news moments for the brand, ensuring all angles on AI are utilized.

Results

Garnered interest for an in-person from Bloomberg’s Google reporter, Julia Love

Secured a byline opportunity with VentureBeat about AI and sustainability