Securing Global Coverage for Sonatype During the Crowdstrike Outage through newsjacking

20

Pieces day of coverage

15

Pieces of syndicated coverage

17%

Increase in SoV post coverage

Challenge

To secure immediate as well as a long tail of global coverage as a result of newsjacking efforts for Sonatype in the wake of the global Crowdstrike outage.

Solution

To obtain commentary from Sonatype experts within 30 minutes of news breaking and leverage it to secure interviews and coverage at target media. As the situation evolves, the SourceCode team obtained updated commentary for further media outreach.

Results

20 pieces of original coverage on the day-of, in top publications across the US and Europe, including The Guardian, CityAM, The Business Journals and SC Magazine. 15 pieces of syndicated coverage on the day-of.

8 pieces of additional coverage in the ensuing three weeks across top national business and tech outlets like The Washington Post, Politico and WIRED.

SOV reached a new high of 43.8% within the three weeks following the day of outage. This compares to the average 27.75% SOV achieved in H1 2024.