Raising awareness around Clio’s disaster relief initiative amid COVID-19
Clio, a cloud-based legal software provider, is transforming the traditional practice of law by empowering attorneys and law firms to provide access to legal services for clients around the world. Clio came to SourceCode Communications to raise awareness and encourage participation in Clio’s disaster relief initiative to help the legal community during the COVID-19 pandemic. The company provided a $1M donation that includes access to Clio’s technology (and help with onboarding), direct financial assistance, Bar support, and educational resources.
21
Pieces of coverage
19,161,405
Impressions
Challenge
Secure coverage in tier-one business publications as well as legal and technology trades.
Solution
SourceCode Communications tailored pitches for business, consumer, and legal audiences, incorporating a social good component to the overall campaign. The team aligned the disaster relief initiative as a reaction to the pandemic, framing Clio as a company that has a deep appreciation for its customers and the larger legal community, as well as an advocate for ensuring access to justice for all. Tying various angles around timely and trending news of COVID-19, the legal industry, and the economy, SourceCode leveraged relevant findings to build Clio’s brand awareness and thought leadership for new audiences outside of the legal tech trade publications. Once the results were in, the team pulled key findings from the survey from the consumer, legal industry, and business perspectives – leveraging stats to pitch job loss angles around the monthly Bureau of Labor Statistics jobs report, as well as around mental health awareness week.
Results
21 pieces of coverage
19,161,405 impressions
Key relationships built with Reuter, KGO Radio SF
