Leveraging Getty Images as the Official IOC Partner

90

Pieces of US coverage

1.9 Billion

Unique monthly visitors

Challenge

Support Getty Images in leveraging its role as the official IOC partner by securing extensive media coverage that highlighted its storytelling expertise and the work of its photographers during the Olympics.

Solution

SourceCode held thorough pre-planning sessions to develop compelling stories, on-site media briefings at the Olympics media hub, and conducted real-time outreach showcasing daily highlights and top photographs.

Results

This approach resulted in 90 pieces of U.S. coverage across various outlets, reaching an estimated 1.9 billion unique monthly visitors. Additionally, Getty Images facilitated interviews with its photographers and hosted over a dozen top media representatives, including Axios and PBS, at the media center in Paris.