Building credibility and consumer trust for Kangaroo

14

Media placements secured for launch

30

Opportunities in top-tier publications

Challenge

Help Kangaroo break through in a crowded smart home security market with the launch of a new $20 Doorbell Camera. Ensure coverage focused on the accessibility of the device from a value perspective versus 1:1 comparison to other home security brands (i.e. Ring) which have more robust product features. 

Solution

Position Kangaroo as the company democratizing access to home security: a basic need for many. Keep the focus on Kangaroo’s core value props: offering consumers the key features they need, at the price they want, without sacrificing quality, privacy or security. 

Results

Secured a total of 14 media placements for launch

Secured 30 opportunities across top-tier lifestyle and tech publications (Reviewed.com/USA Today, Wirecutter/NYT, PCMag, Fast Company, Wired, Tom’s Guide, Business Insider, Forbes, CNN Underscored and Good Housekeeping