Raising awareness around Handshake’s new virtual platform

56+

Pieces of earned coverage

41

Broadcast Syndications

5.6B

Unique Monthly Visitor Reach

Challenge

To increase awareness of Handshake’s new virtual platform as the future of work shifts in response to the pandemic.

Solution

SourceCode developed and launched a survey to understand the needs and concerns of Gen Z, employers, and universities as they manage the new remote workforce. Leveraged Handshake execs as expert spokespeople to speak to the data.

Results

56+ pieces of coverage in top-tier business, news and trade outlets including WSJ, Forbes, FOX Business, CNBC and The Street, HR Toolbox and more

There were also 41 broadcast syndications across local ABC, NBC, and CBS affiliates 

Resulted in a total of 5.6B UVM