Expanding Workhuman’s Media Presence in Tier 1 Business Publications

43%

Increase in total coverage YoY

67%

Increase in T1 coverage YoY

500%

Increase in tech trade coverage

Challenge

Compared to H1 2021, increase amount of opportunities and convert those to coverage, with a particular focus on tier 1 business publications in H1 2022

Solution

SourceCode identified key reporters at tier 1 business publications and created bespoke outreach plans to ensure that Workhuman was not only top of mind, but regarded as the top source for expert commentary and data as it relates to the workplace

Results

43% increase in total coverage YoY

67% increase in tier 1 business YoY

500% increase in tech trades YoY

300% increase in broadcast YoY