Establishing Everand as a trusted authority in digital reading
Impact
Secured high-impact coverage powered by exclusive, non-replicable data
Launched category-defining thought leadership at brand debut
Established immediate credibility across industry and culture media
Challenge
The digital reading and subscription space is saturated with established players and entrenched narratives. Everand was entering the market without a public track record, at a moment when publishers, readers, and media were increasingly skeptical of new platforms making generic claims about reader behavior.
Without a clear point of authority, Everand risked being seen as just another product launch rather than a platform with a meaningful perspective on the future of reading. The challenge was not awareness alone, but credibility. Everand needed to earn trust quickly or risk being ignored altogether.
Solution
The fastest path to credibility was ownership of insight.
Rather than entering the market with product messaging or promotional claims, SourceCode positioned Everand as a data-backed authority from day one. The idea was simple and deliberate: if Everand could define how people actually read, it could earn relevance before scale.
SourceCode partnered with Everand to create its first-ever State of Reading report, anchoring the brand’s debut in proprietary research rather than opinion. This approach was chosen to solve two problems at once. It gave journalists original, defensible data they could not get elsewhere, and it framed Everand as an observer and interpreter of the category, not just another subscription platform competing for attention.
Execution followed that strategy end to end.
- Designed and supported Everand’s inaugural reader survey to capture meaningful behavioral insights
- Translated raw data into clear, editorially relevant storylines with media pull
- Developed the State of Reading report to balance authority, accessibility, and cultural relevance
- Built a launch narrative that introduced Everand as a trusted voice shaping the conversation around digital reading
By debuting with data-led thought leadership, Everand entered a crowded market already speaking with credibility, positioning itself as a platform with perspective, not just presence.
Results
4+ media placements including Publisher’s Weekly, Good e-Reader, and Culturess, driven by exclusive, proprietary data journalists could not replicate
First-ever thought leadership report launched at brand debut, establishing authority immediately rather than post-launch
Category-relevant coverage in industry and culture publications, signaling trust and legitimacy within the digital reading ecosystem
