Establishing Luminous’ executives as a media go-to
14+
Pieces of Coverage
3
Pieces in first month
5
Pieces of coverage for latest report
Challenge
Establish Luminous executives as go-to sources for media
Solution
SourceCode conducted in-depth discovery sessions with key executives to understand each one’s unique areas of expertise, then developed distinct ‘swimlanes’ to efficiently divide and conquer spokespeople across trending media topics, casting a wider net of media coverage. We continually researched and share timely topics – from chip manufacturing to supercomputing – in order to get perspectives and fuel media outreach. We also drafted bylines sharing thought leadership points and expertise, as well as quotes to quickly address trending news, consistently nurturing relationships with key media targets and staying top of mind.
Results
- Created four executive profiles
- Secured introductory and relationship building conversations with The Hill’s Tobias Burns, Wired’s Will Knight and New York Times’ Cade Metz
- Drafted 4 abstracts to create bylines on trending topics and place with top tier publications like Fast Company
Earned 8 pieces of coverage with Time, San Jose Mercury News, The Next Platform and VentureBeat
