Creating brand awareness for Luminous

8%

Share of Voice Growth

33

Pieces of Coverage

11

Executive Pieces of Coverage

Challenge

SourceCode was tasked with securing earned media coverage, while Luminous was coming out of stealth mode and had no prior established media presence 

Solution

Utilize executive expertise to focused on newsjacking around topics such as chip manufacturing, beginning to establish brand credibility and name recognition

Leveraged company milestones such as funding and executive hires to create bigger news moments for the brand, proving legitimacy and momentum while the business was in its early stages

Parallel track proactive and reactive media outreach that amplified Luminous’s leadership bench of credible, qualified experts, offering them for commentary on a variety of timely topics ranging from company culture, to running a business, to building a supercomputer

Results

Increased Luminous share of voice from 5.37% to 13.47% over the course of 8 months 

Funding announcement resulted in 33 pieces of coverage including top tier and targeted trade & local publications like SVBJ, VentureBeat, Fortune Term Sheet, Crunchbase, Axios, The Register and Inside AI

The Appointment of Michael Hochberg as president resulted in 11 pieces of coverage with Photonics, Optics, SDxCentral, Bay Area Inno and Protocol  

Company and founding story resulted in coverage with target trade industry pubs like  SemiWiki and top tier business press like Forbes