Building trust for a new digital bank in a crowded market
A newly launched digital bank entered an oversaturated high yield savings market with no established consumer trust. SourceCode partnered with trusted finance and lifestyle influencers to build credibility, educate consumers, and drive qualified interest in opening a HYSA.
3
influencer partnerships reaching highly engaged audiences.
Challenge
The client was a new entrant in the digital banking space, launching into a category dominated by well known players and aggressive rate based messaging. High yield savings accounts were already familiar to consumers, but switching behavior was driven by trust, brand recognition, and perceived financial credibility.
As an unknown brand, the client faced a steep uphill climb. Without immediate trust signals, even competitive product benefits risked being overlooked. The priority was not just awareness, but believable consideration in a market where financial decisions feel personal and high stakes.
Solution
SourceCode focused on accelerating trust by borrowing it. Rather than leading with brand promotion, the program was anchored in financial education and data led storytelling delivered by voices audiences already relied on. The strategy centered on reaching consumers actively thinking about saving behavior and positioning the client’s HYSA as a smart, credible option through third party validation. By pairing proprietary data and clear HYSA benefits with trusted creators, the brand entered the conversation as helpful and informed rather than promotional.
To execute, SourceCode activated a curated group of influencers across personal finance and mainstream lifestyle audiences, including a nationally recognized reality TV personality with a popular finance-forward podcast and financially engaged following, a personal finance educator known for practical, data driven guidance, and a finance focused creator speaking directly to savings and wealth building audiences. Each influencer produced native content explaining the value of high yield savings accounts, referencing insights from the client’s data report, and directing audiences to the bank’s website to explore and open a HYSA. Content was tailored to feel organic to each platform while maintaining consistent education and calls to action across the campaign.
Results
3 influencer partnerships reaching highly engaged, financially-conscious audiences
Direct referral traffic driven to the HYSA product page from creator content
Expanded brand credibility and awareness for a new digital bank entering a trust driven category
Lead generation activity tied to consumers actively exploring opening a high yield savings account
These outcomes were driven by pairing financial education and proprietary data with creators audiences already trusted for money decisions. By entering the conversation through credible voices rather than overt promotion, the brand was able to build early consideration and motivate action despite having no prior market presence.
