Building Razorfish’s Reputation as a Leading Web3 and Metaverse Commentator

11

Key Reporter Relationships made

9

Publications engaged

Challenge

Razorfish, a digital-first creative agency, saw an opportunity to become the leader in creating meaningful, memorable Web3/Metaverses experiences. SourceCode was tasked with elevating Razorfish’s status among the advertising media as experts in embracing the creative possibilities of Web3/Metaverse, and help brands deliver on consumer expectations expected.

Solution

SourceCode strategically leveraged a variety of Razorfish-led initiatives to showcase the agency’s depth of expertise within Web3/Metaverse. By combining data-driven insights, creative campaigns with major brands, and executive thought leadership, SourceCode successfully elevated Razorfish’s position among key media trades.

Results

38 pieces of Metaverse-focused coverage across key business/advertising/marketing trade publications

5.03M UVMs

SourceCode is now actively involved with Razorfish’s future planning around Web3/Metaverse activations and offerings