Bringing US brand awareness for Callsign

16

Media Opportunities

13

Secured byline opportunities

2

Surveys

Challenge

While better known in the UK, Callsign engaged with SourceCode to increase brand awareness in the US and make inroads with key, influential publications. American spokespeople were up in the air, there was no hard news coming down the pike and we didn’t have access to leadership.

Solution

Since we were essentially starting from scratch, data, rapid response and contributed content would be an important part of our strategy to insert Callsign into relevant conversations

Results

2 surveys

16 media opportunities with target publications

13 secured bylines opportunities

1 rapid response inclusion in American Banker