Landing Blockparty a Spot on the SXSW Stage
Challenge
SXSW is one of the most influential festivals in the world. Blending a mix of creativity and innovators, it’s known to be an achievement incubator. As an early player in the NFT space before the term gained mainstream attention, Blockparty wanted to establish itself as a key player and innovator in the space, specifically one that makes this technology useful and applicable to the daily consumer.
Solution
After building out a robust speaking and events calendar, we chose to zero in on SXSW, given the event’s reputation for being ‘the place’ for up and coming tech startups, as well as its appeal to a wider consumer audience.
We knew that SXSW would be a strategic place to put this topic on the map and hit a variety of key stakeholders, including potential future partners for the Blockparty marketplace – a key business goal of theirs.
Supplementing our ongoing proactive media outreach, we identified and pursued key speaking opportunities for Blockparty CEO, Vlad Ginzburg.
Once we aligned on our strategy with the client, we developed a topic and built-out submission for a panel led by Blockparty CEO and other panelists who would be able to speak to the potential of a platform like Blockparty in an organic way, providing third-party endorsement.
The panel was initially selected by SXSW and then SourceCode supported in promoting it in the public voting stage, which is ultimately needed to secure the panel slot.
Results
As a result of our submissions, Blockparty’s panel was selected two years in a row. We supported with the preparation for the event, creating extensive briefing materials, scripts, and prep for all panelists to ensure smooth execution.
We also worked to amplify the panel on-the-ground and secured media interviews for Vlad at SXSW to maximize his presence and extend conversations around the panel.
Following its first year success, SXSW promoted Blockparty as a featured panel in its second year as one of the event’s programming highlights.
