Last week, SourceCode Communications had the honor to sit down with Sabrina Horn, award-winning CEO, Communications Expert, Advisor, and Author to discuss authentic leadership, post-pandemic trends in marketing, and other themes from her upcoming book “Make It, Don’t Fake It”.

Sabrina started off by discussing how the traditional idea of “fake it till you make it” is over-permeated in our society, and reminded our team  of the importance of integrity and authenticity. Below are a few more themes Sabrina uncovered during our fireside chat:

Stop overselling yourself

Authenticity and integrity are like beauty –– they’re in the eyes of the beholder. We must decide for ourselves what that means and where  our boundaries lie. Put on your own oxygen mask first before helping others, and stay grounded in your goals and reality. 

Battling imposter syndrome

Did you know that around 70% of all people in business experience imposter syndrome at some point throughout their career? This problem can be extremely debilitating, but, there’s a way to combat this feeling of fraud and it helps to talk to mentors or trusted colleagues. Picture yourself casted in your own movie –– how do you want to be portrayed? Start creating it. 

Avoid the comparison trap

We’re all in control of our own destiny, and we only have one life to live. Destiny is what people will say about you when you’re gone, so it’s important to know what you’d like that story to be. Sketching out a roadmap for personal or business goals can go a long way in finding yourself and what matters most to you. 

Become a realistic optimist 

It can be difficult to stay grounded in reality, but no matter how hard, or how dark it gets, there is always a solution or answer for you to uncover. Resilience and persistence are key in weathering the hard times, but leading with honesty and candor can provide a delicate balance of a leveled head and a sunny outlook. 

Find moments of balance

Whether it’s a five-minute breathing exercise, or a quick walk around the block, it’s important for everyone to find a moment to themselves throughout the day. If everything is important, then nothing is important. These moments of balance can help focus our energy in the right direction. 

Sabrina’s book is slated  to publish on June 22. Want to learn more about what SourceCode Communications is up to? Shoot as a note at