NEW YORK—June 24, 2020—SourceCode Communications today announced that it has been selected as the U.S. communications agency for Gympass, the corporate wellness benefit platform that provides employees access to the world’s largest global network of gyms, studios and wellness apps. Through this partnership, which started in May, SourceCode will be focused on raising Gympass’ visibility across the U.S market and shining a light on its recently expanded virtual offerings — live classes, Gympass Wellness, and live personal training.

“We have seen the immense value of our product across the globe, and we believe SourceCode’s background combines the right amount of corporate and consumer experience to help us foster the growth we are looking to achieve in the U.S.,” said Marshall Porter, U.S. CEO at Gympass. “We were impressed with the ideas and creativity that SourceCode presented throughout the pitch process, and we look forward to translating that into our work together ahead.”

Gympass was built on the mission to defeat inactivity by making fitness and wellness accessible, convenient, and affordable. Since its launch in Brazil in 2013, the company has seen significant global growth, currently offering its platform in 14 countries, with over 2,000 corporate clients and 50,000 fitness partners. Throughout COVID-19, the Gympass platform has proven to be an invaluable resource as many people have been forced to rethink their health and fitness routines, and as employers increasingly see the value in providing their employees with robust physical and mental health benefits.

“As an employer, supporting the health and wellness of employees is more important than ever, especially as we all work to navigate a new ‘work from home’ reality,” said Greg Mondshein, Managing Partner at SourceCode Communications. “Gympass makes it easy for companies to invest in these critical resources for their workforce — from mental health to nutrition to personal training to meditation — truly creating a one-stop-shop for wellness and fitness offerings. We are true believers in the work that Gympass is doing, so much so that we are also a client of theirs, and we are thrilled to get to tell their story here in the U.S..”

Gympass joins brands like Everlast and Fittrack as the most recent addition to SourceCode’s fitness and wellness client portfolio. The NY-based agency was founded in 2017 and has been repeatedly recognized for its notable work across consumer and enterprise practices since. The agency recently took home best consumer campaign for Everlast’s “Be First” initiative at the Bulldog PR Awards, and was shortlisted for PRovoke’s 2020 North America Boutique PR Agency of the Year.