SourceCode Communications has been appointed as the PR Agency of Record for TouchTunes, the largest in-venue interactive music and entertainment platform. TouchTunes has signed on SourceCode to help the brand reach consumers more directly through a comprehensive range of marketing strategies– from creative campaigns and digital initiatives, to data-driven insights to drive brand awareness and customer engagement.
“At SourceCode, we love to work with brands and tell stories that are centered around human connection, and music is one thing that does just that,” said Cori Cagide, Vice President of Consumer at SourceCode Communications. “The TouchTunes product is one that our team was already familiar with, and huge fans of, so to play a part in elevating the brand even further and get to flex our creative muscles while working with their powerhouse of a team is an opportunity that we are energized to take on.”
Found at over 65,000 bars, restaurants, and other social venues across North America and Europe, TouchTunes brings people together with fun, interactive music and entertainment solutions. TouchTunes’ flagship jukeboxes, paired with its extensive music catalog and mobile app, inspire millions of people every week to play the right song at the right time at their favorite hangouts.
“It’s been more than twenty years since we invented the commercial jukebox and over the decades, we have continually reinvented the experience in a way that drives innovation and pushes design boundaries,” said Robert Tomkinson, Chief Marketing Officer at TouchTunes. “As we enter this next phase of our evolution and put a more direct focus on directly engaging with consumers, we were impressed with SourceCode’s creative approach and overall enthusiasm when it comes to helping brands stand out and connect with their desired audiences in an authentic, memorable way.”
In the first few weeks of working together, SourceCode has already supported TouchTunes’ announcement of its acquisition of the businesses of Arachnid 360. Arachnid, known for its BullShooter brand, operates more than 30,000 connected soft-tip electronic dartboards globally. With TouchTunes’ existing fleet of connected jukeboxes, the combined company will have a footprint of nearly 100,000 connected devices, delivering best-in-class entertainment experiences for bars and restaurants across North America and Europe.
This marquee client win marks a significant milestone for SourceCode as its consumer portfolio continues to expand its work with innovative brands in new categories. For more information, visit www.sourcecodecommunications.com.
