This week, our friends in the UK, Missive, a strategic technology PR and integrated communications consultancy put out a paper titled The Great Reset about brands confronting a new landscape. The paper highlights experts from different backgrounds spanning corporate affairs, public affairs, media and digital analytics, marketing among others to share perspectives on what lies ahead in light of the changes we’ve endured as a result of COVID-19. 

SourceCode’s co-Founder and Managing Partner, Becky Honeyman, recently appointed to PR Council’s 2021 Board of Directors, contributed to this paper to share her thoughts on how boardrooms will have to shift priorities this year to focus on people and purpose at work. In her section, Becky highlights why now is the time to embrace change specifically commenting on trends we saw in the US both throughout the pandemic and towards the end of 2020. 

“We have talked for years about purpose, but 2021 will demand more from marketers in the form of action. We are going to have to build businesses and brands that focus squarely on more sustainable, regenerative approaches and more circular economic models to attract and retain consumer loyalty. The US will again have the chance to lead the way in new thinking.”

To take a closer look at The Great Reset, check out Missive’s website here. To learn more about SourceCode, please drop us a line at we’d love to chat.