SourceCode Communications has appointed PR industry veteran Stephen Waddington as a non-executive director. His remit is to support founders Becky Honeyman and Greg Mondshein in scaling the agency, mentoring and recruiting talent, and developing into new markets.

The agency was founded in 2017 with the goal of injecting humanity back into technology brands. With an extensive client roster across B2B and B2C portfolios, SourceCode helps clients including Handshake, Everlast, Clio, Makespace and Trulioo engage with audiences using authentic stories. Its SourceCode StoryHub informs creative planning to design integrated stories across all forms of media that evoke emotion and action.

Most recently in July, SourceCode founded the Diversity Marketing Consortium with three other agencies and Harlem Capital in a bid to tackle the lack of diversity in the public relations industry. The group has since expanded to include four additional agencies and is providing $3 million in pro bono marketing services to people of color and women-led businesses in the next two years.

“Greg and I were set early on in the pandemic that we were going to not only survive the pandemic, but thrive through it. Having Stephen join us to expand to other markets is just one step in setting our sights on growing our business during this time of uncertainty. With his impressive experience, we’re excited to work with Stephen to scale our business and continue to recruit prime talent to join our team,” said Becky Honeyman, co-founder and managing partner.  

“Becky and Greg are building an awesome business. SourceCode is a genuinely disruptive PR agency. It’s proposition to humanize brands and use emotion engagement are means of building relationships and changing behavior is contemporary. I’m excited to see what we can do together,” said Stephen Waddington.

Waddington left his role as MD of digital marketing agency Metia in June after 18 months to set up his own consultancy, Wadds Inc, advising marketing and PR agencies on growth and scaling. He was Chief Engagement Officer at Ketchum (2012 to 2018), responsible for driving the integration of digital and social capabilities in client engagements across the agency’s international network. 

SourceCode is the Holmes Report 2019 New Agency of the Year and PRWeek’s 2020 Outstanding Boutique Agency.

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