Clio, a cloud-based legal software provider, is transforming the traditional practice of law by empowering attorneys and law firms to provide access to legal services for clients around the world. Clio came to SourceCode Communications to raise awareness and encourage participation in Clio’s disaster relief initiative to help the legal community during the COVID-19 pandemic. The company provided a $1M donation that includes access to Clio’s technology (and help with onboarding), direct financial assistance, Bar support, and educational resources.


In order to reach tier-one business publications as well as legal and technology trades, SourceCode Communications tailored pitches for business, consumer, and legal audiences, incorporating a social good component to the overall campaign. The team aligned the disaster relief initiative as a reaction to the pandemic, framing Clio as a company that has a deep appreciation for its customers and the larger legal community, as well as an advocate for ensuring access to justice for all. 

Following the success of the campaign, SourceCode Communications recommended surveying Clio’s customer base of 150,000 to better understand the challenges U.S. legal professionals and consumers currently face due to the global pandemic. Once the results were in, the team pulled key findings from the survey from the consumer, legal industry, and business perspectives – leveraging stats to pitch job loss angles around the monthly Bureau of Labor Statistics jobs report, as well as around mental health awareness week.


21 Pieces of coverage

19,161,405 Impressions

Reuters, KGO Radio SF Key relationships built

Tying various angles around timely and trending news of COVID-19, the legal industry, and the economy, SourceCode leveraged relevant findings to build Clio’s brand awareness and thought leadership for new audiences outside of the legal tech trade publications. The team secured a total of 21 pieces of coverage in various outlets, including San Francisco Business Times, Bloomberg Law, Vancouver Sun, Business in Vancouver, and others, garnering more than 19M impressions. The team also introduced Clio to a key legal journalist at Reuters, securing two briefings to learn about Clio and the legal industry (with agreements to provide advanced briefings for upcoming research to the reporter), as well as a radio interview with KGO Radio San Francisco.