NEW YORKJuly 15, 2020SourceCode Communications today announced that it has been selected as the communications agency of record for Jane, a Utah-based boutique e-commerce marketplace that provides a platform for small businesses to grow. From the beginning of the partnership in February, SourceCode has been tasked with boosting Jane’s recognition in the e-commerce space, and supporting announcements around notable hirings for the company as well as a planned expansion of the sites’ category offerings. This is Jane’s first agency of record appointed in recent years. 

“Given our growth plans as a company and the expansion of our category offerings, we needed a partner with varied experience across the consumer marketplace,” said Meagen Johnson, VP of Marketing at Jane. “SourceCode’s retail know-how and experience in e-commerce, combined with their personal touch throughout the selection process, confirmed that they were the right agency for us.”

Ranked #28 on Utah Business’ 2019 Fast 50 Honorees, Jane is an innovative company taking the retail world by storm. The online boutique marketplace gives small businesses a platform for their products, while helping customers stay on trend and on budget — both factors which have caused increased interest in the site since the pandemic, as shoppers look to support small businesses without hurting their wallet. 

Jane has also been recognized for its work toward social good with its #JaneforGood initiative. The company donated 10,000 masks to the Utah Department of Health, and has donated a portion of the proceeds for every mask sold – so far, more than 1 million masks have been sold on since the start of the pandemic. In line with the recent social justice efforts, the company also partnered with one of its sellers to create a tee around Juneteenth. All profits were donated to the Loveland Foundation, an organization committed to showing up for communities of color in unique and powerful ways, with a particular focus on Black women and girls and continuing their efforts to advance social responsibility.

“Jane sits in a unique space right now as a result of the pandemic, with stores closed and shopping only available online – a space Jane has been in for much longer than traditional brick-and-mortar stores who are only now recognizing the power of a digital presence,” said Sara Ajemian, Vice President of Insights & Engagement at SourceCode. “Jane has been able to quickly adapt to meet consumer demand, and, like us, they understand the power of being agile and forward thinking. We’re excited to work with them and introduce the brand to a broader audience.”

SourceCode, founded in 2017, has a legacy of bringing disruptive brands like Everlast and Elvie to the forefront of the retail industry, as well as building strong B2B thought leaders in the space having worked with companies like Blis, Channel Bakers, and Yotpo. The agency has been recognized for its notable work with consumer and B2B clients, taking home best consumer campaign of the year for Everlast Worldwide’s “Be First” Campaign at PRovoke Media’s 2020 SABREAwards North America, and coming in second place nationally and fourth globally in PRovoke Media’s Global PR Agency Rankings 2020. SourceCode is currently a contender for PRWeek’s 2020 US Outstanding Boutique Agency.