NEW YORK—August 28, 2020— SourceCode Communications today announced that it has been selected as the communications agency of record for America’s Best Beverage, the leader in specialty coffee roasting and tea production. Through its partnership, which started in July, SourceCode will be focused on raising visibility for a variety of America’s Best Beverage products nationwide, and shining a light on its recently launched direct-to-consumer brand, Cloudburst Coffee, through paid and earned media campaigns. In addition to its work for Cloudburst, SourceCode will be handling paid and digital media efforts for two other America’s Best Beverage brands: America’s Best Coffee Roasting Co and Persian Choice Tea.

“When we were on the hunt for an agency to help us launch Cloudburst, we talked to numerous shops, but didn’t feel we found the right fit until we were introduced to SourceCode,” said Hovik Azadkhanian, CEO at America’s Best Beverage. “The agency’s proven history of launching DTC brands and unique work in the consumer space provides the perfect blend of experience we need to take the rich history of our company and translate it into a compelling brand story that will resonate with a millennial audience. We were impressed with the launch plan and strategy presented to us by SourceCode and we look forward to all we will accomplish together.”

America’s Best Beverage was founded in 2018 by Azadkhanian based on generations of family knowledge after his father, Alvin Azadkhanian, came to America with 20 dollars in his pocket in 1958, pursued his dream, and built a leading coffee roasting company from scratch. During the pandemic, America’s Best Beverage became aware of how much people were missing their daily routine, and spending time with loved ones in-person. Combining more than 40 years of legacy roasting experience with the best of California innovation, America’s Best Beverage launched Cloudburst Coffee in 2020 with a mission of reminding customers about the good days of connectivity and in-person experiences. Cloudburst is a 100% organic, micro-roasted line of coffees offering three roasts for any coffee lover: Cold Brew, Half Caff, and Ultra Caff. 

“America’s Best Beverage is the perfect addition to our robust consumer portfolio, allowing us to expand into the coffee space with a company rooted in decades of legacy knowledge,” said Nicole Pfeifer, VP, Consumer at SourceCode. “As coffee lovers ourselves, we know firsthand just how much the first sip of your morning coffee can shape your whole day and provide some comfort during a difficult time. We admire the rich history that America’s Best Beverage brings to the modern DTC landscape and are honored to help tell their story.”

SourceCode, founded in 2017, has a legacy of bringing disruptive brands in the consumer space to the forefront of their respective industries, including food and beverage clients such as Seated. The agency has been recognized for its notable work with consumer and B2B clients, taking home best consumer campaign of the year for Everlast Worldwide’s “Be First” Campaign at PRovoke Media’s 2020 SABREAwards North America, and coming in second place nationally and fourth globally in PRovoke Media’s Global PR Agency Rankings 2020. SourceCode also took home the honor of being named PRWeek’s 2020 US Outstanding Boutique Agency.