Sam is a media strategist with a passion for building connections for brands with the media that matter most. Across his 10+ years of B2B and B2C technology comms experience he’s supported brands including Samsung, Adobe, Huawei, Oppo, One Plus, Salesforce, Fujitsu, MediaCom, Tata Communications, Akamai, Thales and Unity – through both retained newsrooms and crisis projects. He has experience delivering media training, leading narrative workshops and delivering media insights training for clients big and small. His fundamental belief is that while the modern media landscape has evolved, knowing your audience and having relationships with journalists are what matter most for PRs.