John Cook is EVP of Fintech and Media Strategy, where he drives deep narrative-building for clients while delivering domain expertise for organizations at the intersection of technology and commerce.He joins SourceCode following the acquisition of Rally Point Public Relations, the boutique agency he co-founded and led for more than twelve years. He has built PR campaigns and full-spectrum marketing strategies across North and South America, Asia, and Europe. His career started in journalism, where he worked as an editor at NBC News, a producer at CNBC Asia in Singapore, and was on The Closing Bell team at CNBC HQ.