Giles, Managing Director of UK & EMEA, has nearly 25 years of international technology communication and marketing experience. During his career, he has worked with many of the world’s leading technology brands to help build and shape their reputations including Citrix, EMC, Infosys, McAfee, Oracle, Samsung, SAP, and Workday. He has won multiple awards for international campaigns and has built and run international hub teams during his career. He is passionate about measurement and helped build the industry standard, the AMEC Integrated Evaluation Framework (IEF).