Full Results for Integrated Communications
Your SEO Strategy Wasn’t Built for a World Where Google Isn’t the Front Door
But before you panic-buy a GEO platform, let's talk about what's actually happening. Here's a fun game. Open LinkedIn, scroll…
AAO: WTF is it, and what B2B Marketers Actually Need to Know
Let’s acknowledge the obvious, marketing loves a new acronym. We had SEO, AEO and GEO. Now AAO is entering the…
AEO and GEO Are Rewriting Brand Discovery. Here’s What Consumer Marketers Need to Do Now.
Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are transforming consumer marketing. AI-powered search now synthesizes answers before users…
The Cringe O-Meter 2025 Year in Wrap
This year, we ran 18,400 press releases through the Cringe O-Meter. That is 18,400 chances to sound clear, credible, or painfully awkward.…
AI Summit NYC 2025 Wrap-Up: Key Takeaways for Marketing & Communications Professionals
It’s been a whirlwind week at The AI Summit New York 2025. Over the last two days at the Javits…
The AEO and GEO Revolution in Tech PR: The Algorithms Are Talking Behind Your Back
The PR game is shifting fast. Generative AI and answer engines are killing the ten blue links and replacing them…
The Cringe-O-Meter Strikes Back: Q2’s Most Painful Press Releases
What were the most cringe press releases in Q2 2025? According to the Cringe-O-Meter — our ChatGPT powered scoring tool…
How PR Leaders Can Win the AI Citation Game
If you're a marketing leader or head of PR, you're no doubt hearing a lot about how AI models like…
Media Fragmentation in 2025: Why B2B Tech CMOs Must Rethink Communications Now
The way people consume information is shifting faster than ever, and for brands looking to lead the conversation, the rules…
Databricks Download: AI. Retail. Marketing. One Future.
Databricks' Data + AI Summit is becoming an essential annual event. At its heart however, it remains a quintessential San…