SourceCode Wins at the 31st Annual Communicator Awards for DataBank Media Relations Campaign

We’re honored to announce that SourceCode Communications has been named an Honoree in the 31st Annual Communicator Awards, recognized for our Media Relations Campaign with DataBank, one of the nation’s leading providers of colocation, connectivity, and managed services.

This award, granted by the Academy of Interactive & Visual Arts (AIVA), highlights the most compelling work in marketing and communications across the globe. With over 3,000 entries each year, the competition is fierce, and recognition as an Honoree signifies work that transcends craft to deliver real, lasting impact.

The Challenge: Cutting Through the AI Noise

At a time when AI dominated every media cycle, the challenge was clear: how do we insert DataBank, a trusted leader in data infrastructure, into a crowded national tech conversation…and make it stick?

The key was finding the right story. While many focused on chip shortages, SourceCode uncovered a critical but overlooked bottleneck: data center power constraints that could stall the AI revolution. This insight gave us an edge, allowing us to inject DataBank’s CEO, Raul Martynek, into top-tier media narratives with an angle no one else was covering yet.

The Strategy: Turn a Hidden Problem Into a National Conversation

We built a bold thought leadership platform anchored on Raul’s deep industry expertise, proactively offering commentary aligned with breaking news from Nvidia’s data center expansion to AI’s evolving infrastructure needs. We also maintained a constant cadence of strategic outreach to elite reporters at outlets like Reuters, Bloomberg, Fortune, The Wall Street Journal, Wired, and The New York Times.

The Results: From Trade Circles to Tier-One

• 206 earned media placements in 2024 alone
• 16 placements in April in outlets like WSJ, Fortune, and Reuters
• Inbound requests from Bloomberg and other top-tier outlets seeking Raul’s expertise

This campaign not only exceeded all quarterly KPIs, but it fundamentally shifted DataBank’s media footprint from being well-known in trade circles to becoming a respected voice in national tech journalism.

What This Win Means

The Communicator Award affirms what we already know: bold insights, strategic storytelling, and relentless execution pay off. It’s a win for DataBank, a win for SourceCode’s media team, and a win for any brand aiming to reshape the narrative rather than follow it.

🔗 Explore the 31st Annual Communicator Awards Honorees
📬 For media inquiries or to learn how SourceCode can help elevate your thought leadership, reach out