Redgate Software selects SourceCode Communications as Agency of Record in the US

Redgate Software has selected SourceCode Communications as its US agency of record to lead integrated communications, B2B technology PR, SEO, Answer Engine Optimization (AEO), and thought leadership programs. The partnership strengthens Redgate’s visibility among developers, database professionals, and enterprise technology buyers.

SourceCode Communications, an award-winning global technology communications agency, today announced it has been appointed as the agency of record for Redgate Software, the premier provider of database management software and devops solutions.

Redgate, whose solutions are trusted by more than 200,000 organizations worldwide, has tapped SourceCode to lead a comprehensive, multi-channel communications strategy designed to reinforce its position as the go-to provider for the modern database lifecycle. The partnership focuses on a unified integrated communications program that blends high-impact PR with advanced multi-channel digital strategies. This includes a robust branded search and SEO program, specialized Answer Engine Optimization (AEO) to capture AI-driven search traffic, and a strategic thought leadership platform.

“As the search landscape shifts toward AI-driven discovery, Redgate is uniquely positioned to lead the conversation on the future of database devops,” said Kevin Dulaney, EVP, Head of AI and Innovation at SourceCode Communications. “We are excited to deploy our specialized AEO and innovation led strategies to ensure Redgate’s deep expertise and wealth of community content reaches the developers and data professionals who need it most.”

“Selecting SourceCode Communications as our agency partner was a strategic decision driven by their unique ability to blend traditional PR with sophisticated digital and AI driven capabilities,” said Emma Taylor, Director of Brand and Communications at Redgate Software. “With a heritage built on being the trusted presence across multiple content websites and communities, Redgate’s ambition is to become the definitive control platform for database operations — putting enterprises back in control, supporting automation with confidence, and enabling them to realize value and unlock growth through AI. SourceCode is the right partner to help us carry that message to the world.”

Redgate’s portfolio provides end-to-end support for the devops lifecycle, featuring industry-leading tools such as Redgate Flyway for database migration, Redgate Monitor for enterprise-grade performance tracking, and the AI-enhanced Redgate Test Data Manager. As enterprises face increasing pressure to deliver value from data quickly and securely, Redgate’s solutions enable IT managers and DBAs to master complex challenges across any platform.

The partnership comes at a time of rapid growth for both organizations, as SourceCode continues to expand its footprint in the B2B tech sector across its New York, San Francisco, and London hubs.