Zero-Click News & AI Search: What It Means for Brands and Media

Wednesday 3 June | 17:00

SourceCode UK, 16 St John’s Lane, Farringdon

As AI-generated answers replace traditional search results, the rules of visibility are changing. Join us for a moderated discussion and Q&A to explore:

Originality vs. “AI Slop”: Why human-led journalism matters more than ever.

The Rise of AEO & GEO: How brands can optimize for AI “Answer Engines.”

The Death of the Click: How national newsrooms are defending their value.

Attribution & Rights: Navigating the impact of initiatives like SPUR.