SourceCode Communications, a leading global communications agency, has been appointed as agency of record for Arccos Golf, the world’s #1 golf game tracking platform and the Official Game Tracker of the PGA TOUR.
Under the partnership, SourceCode will support Arccos Golf across media relations, content creation, thought leadership, awards and event support, and executive brand management (EBM). The agency will work closely with Arccos to elevate its media presence and support its next phase of growth.
Arccos Golf is widely recognized for transforming the golfing experience through automatic shot tracking, AI-powered insights and Strokes Gained analytics, enabling golfers to track and analyze their game like the pros. An official partner of the PGA Tour, Arccos is the trusted tool for some of the world’s biggest golfers and legacy brands. As the company continues to expand its AI footprint and bring data-driven insights to more players, it selected SourceCode for its deep technology expertise.
“Arccos has established itself as a leader in sports technology through its use of data and AI to deliver real performance insights,” said Greg Mondshein, Co-Founder and Managing Partner at SourceCode Communications. “We’re excited to partner with the team and help strengthen its media presence as the business continues to grow.”
“As Arccos continues to evolve its use of AI across the platform, media visibility and clear storytelling are increasingly important to how we communicate what we’re building,” said Darren Feeney, VP Marketing at Arccos Golf. “SourceCode brings a strong understanding of technology and a thoughtful, strategic approach to communications. We’re excited to work together to strengthen our voice and reach new audiences.”
The appointment reflects SourceCode’s continued focus on consumer technology companies that are built on strong data foundations and simplify consumer’s lives through innovative tech.
About Arccos Golf
Golf’s #1 game tracking platform, Arccos is the Official Game Tracker of the PGA TOUR. A pioneer of connected golf products, Arccos’ mission is to transform the golfing experience by seamlessly combining automatic shot tracking with Artificial Intelligence and Stroke Gained analytics. By allowing golfers to track their game like the pros and delivering powerful, personalized insights, Arccos helps them play smarter and shoot lower scores.
Among Arccos’ investors are many of golf’s biggest brands and most impactful businesses, including the PGA TOUR, PING, Inc., TaylorMade Golf Company, Cobra PUMA Golf, Topgolf Callaway Brands Corp. (NYSE: MODG), and others.
Arccos also partners with Srixon-Cleveland Golf, CBS Sports, ESPN/PGA TOUR Live, Golf Channel, Club Champion, EA Sports, Golf Digest, Golf Monthly, Me and My Golf, The Stack System and Skillest.
Listed among the “World’s Most Innovative Companies” by Fast Company, Arccos boasts the golf industry’s richest data set. This includes 1.2 billion shots taken during more than 22 million rounds played by Arccos members on courses in 160 countries.
Named after the inverse function of cosine – an element of advanced mathematics that is featured in the Arccos algorithm – Arccos has received awards from media and business organizations worldwide, including Forbes, Entrepreneur Magazine, Golf Digest, GOLF Magazine, Golf Channel, MyGolfSpy, National Golf Foundation, Golf Monthly, Golf Today, SCOREGolf, Connecticut Technology Council, ING, Gear Patrol and the PGA of America, among others.
About SourceCode Communications
Since 2017, SourceCode Communications has transformed from an idea on the back of a napkin into the award-winning, global technology communications agency where the brands, communities, and people who are changing the world for the better come to grow. With offices in New York, London and San Francisco, SourceCode works with a vast range of trailblazing consumer and B2B brands – from ambitious scale-ups to established category leaders. Blending agile PR sensibilities, deep industry experience and innovative tools, our team is building communications products and programs that achieve real business results. For more information, please visit https://sourcecodecommunications.com/.