Lara Genser is SVP, West Coast Lead and based in San Francisco. A global communications leader with two decades of experience at enterprise technology brands such as Google and Dell, high-growth startups, and leading PR agencies. She brings deep expertise in building and scaling integrated communications and executive content programs that influence multi-billion-dollar pipelines, guide organizations through transformation, and help brands successfully enter new markets. Most recently, Lara led content strategy for Google Cloud’s private C-suite customer summits and executive community at a GV-backed Series B AI-native startup, to build trust and influence with enterprise decision-makers. Her perspective is distinctly international—shaped by a decade in London leading internal and external communications across 50+ countries and partnering closely with global leadership teams through periods of innovation, change, and rapid growth.