Marketing and communications in 2026 will be shaped by the rapid rise of AI, changing consumer expectations, and a growing demand for transparency and trust. Written by our very own EVP, Head of Client Services, Christa Conte and US Managing Director, Kristen Stippich, the 2026 Global Comms Predictions explores the forces that will define the year ahead and what leaders need to do now to prepare.

Grounded in data and industry research, this guide offers clear insight into building foresight, strengthening brand humanity, and using AI with purpose to drive meaningful impact.

👉 Download the full report today

What Will Define Communications in 2026

• The Cost of Chaos: Why real time engagement and moment based marketing are now essential.
• AI at the Center: How AI is reshaping personalization, analytics, and decision making.
• Humanity as a Differentiator: Why trust, values, and culture matter more than ever.
• Foresight Over Reaction: How leading CMOs are planning ahead instead of reacting.

“The future belongs to marketers who can think further ahead, act faster, and design for what comes next. The brands that learn to look around corners will be the ones that lead the next decade of growth.”

What You Will Gain

• Actionable guidance to stay agile while staying true to your brand
• Practical ways to use AI and analytics to improve performance
• Clear insight on balancing technology with human centered communication

Have questions or want to discuss how these marketing trends will impact your brand in 2026?

We’d love to help you explore new strategies to stay ahead. Contact us to discuss how these trends will impact your brand in 2026. Subscribe to our newsletter for ongoing insights, or follow us on Linkedin and Instagram for expert perspectives on marketing and communications.

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