Ilant Health Funding Announcement

13

Pieces of coverage

Challenge

We were tasked with driving Ilant Health’s funding announcement, via an exclusive and embargoed outreach approach. However, this was not your typical funding series – the announcement was centered around a seed extension of just $2 million bringing the total funding to $5.5 million for the company. In a media environment where even a large Series D announcement has presented challenges when the goal is an exclusive with top-tier tech and business publications, we had to figure out a way to leverage a unique story combined with the funding announcement to make waves with healthcare trades, business and VC publications. 

Solution

Our team leveraged the company’s founding story of women empowering women in startups (offering interviews with their female founder) to share a more well-rounded story that resonated with our media targets beyond the news of the raise.

Results

1 exclusive with Aaron Weitzman of Axios Pro 

1 interview with health trade EndPoints News

13 pieces of secured coverage including Fortune Term Sheet, MedCity News, FinSMEs and MM+M