Launching Workhuman’s Human Workplace Index to Drive Employee Sentiment Awareness

43%

Increase in total coverage YoY

67%

Increase in T1 coverage YoY

500%

Increase in tech trade coverage

Challenge

Craft and launch a monthly index, the Human Workplace Index, to accurately capture employee sentiment throughout the past year. Secure coverage that is centered around Workhuman’s key messaging of fostering human connection and promoting recognition in the workplace.

Solution

Conduct research around current workplace conversations to drive the strategy for the survey development. Identify the key verticals to reach our target audience and the best reporters to tell our story and emphasize the need for appreciation in the workplace.

Results

43% increase in total coverage YoY

67% increase in tier 1 business YoY

500% increase in tech trades YoY

300% increase in broadcast YoY