Boosting Thought Leadership for impact.com’s CEO in the Advertising and Marketing Space

8

Commentary and byline placements

7

Media Briefings

Challenge

impact.com, the leading partnership management platform, sought out to elevate its CEO’s, David A. Yovanno,  thought leadership status among key advertising and marketing publications.

Solution

SourceCode worked closely with impact.com to develop messaging around David’s book launch and impact.com’s four pillars (influencer, affiliate, business-to-business and content commerce) in order to secure commentary opportunities and byline placements on behalf of Dave. The team put an emphasis on the book launch as the kick off for executive thought leadership and continued to leverage timely news opportunities and proactive outreach to secure coverage.

Results

• 8 commentary + byline placements 
• 7 media briefings to strengthen media relationships
• Began to receive inbound inquiries for commentary from publications like INSIDER, The Information and Digiday